A UGC video has no fixed price in Saudi Arabia: each creator sets one from the work involved, their costs and the value of the result. On UGC Stage, package prices are planned to start at SAR 200 including VAT, and above that the price will be yours to set. This guide shows what drives the price, works through a fictional cost estimate and explains how to set a package price that already includes the content rights.
What drives the price of a UGC video
Write down the work before putting a number beside it. One edited video with one opening is a different job from one video with three alternative openings, subtitles in two languages and raw footage. If the brief leaves a decision open, list it and ask the brand to settle it before you price.
- Deliverables: the number of videos, their approximate length, aspect ratio and language, and whether subtitles are burned in.
- Production: the concept or script, filming setup, getting the product, the filming location and editing.
- Revisions: how many are included for each video. Under UGC Stage's planned Terms, each item can include up to five revisions, and a package may include none.
- Extras: raw footage, an extra video or rush delivery add work, so give each one its own price.
- Your account: under the planned Terms, posting on your own account, giving a brand advertising access to it and category exclusivity are separate services or permissions, apart from the delivered video.
- Dependencies: when the product arrives, what the brand provides and a delivery date you can both meet.
Count the work outside the camera
Estimate the time for planning, setup, filming, editing, revisions and delivery. Base it on how long your own practice samples or paid work actually took, and time the next job to improve the estimate. Someone else's hourly figure does not tell you how long your work takes.
Fictional time plan for one 30-second Arabic video of a perfume bottle
| Activity | Estimated hours |
|---|---|
| Brief and concept | 0.5 |
| Setup and preparation | 1 |
| Filming | 1 |
| Editing and subtitles | 1.5 |
| Included revisions | 0.5 |
| Export, checks and messages with the brand | 0.5 |
| Total | 5 |
Choose a private planning amount for one hour of your work. Base it on the income you want and the realistic hours you have for paid work, allowing for unpaid business tasks. Decide whether this amount already includes your business costs; if it does, do not add them again in the next step.
Turn time and costs into a working estimate
Working production estimate = Estimated hours × your planning amount per hour + direct expenses for this job + a share of business costs not already counted
Direct expenses might be a prop bought for this video or agreed travel. Business costs are the software and equipment spread across your work: allocate a reasonable share from your records rather than charging a whole subscription or camera to one video. The Australian government's pricing guide on business.gov.au lists materials, labour and overheads among the costs to include, and also asks you to weigh the value to the customer and market prices.
Fictional calculation in Saudi riyals, not a recommended rate
| Input | Calculation |
|---|---|
| Time: 5 hours at a planning amount that excludes business costs | 5 × SAR 80 = SAR 400 |
| Expenses for this job | SAR 60 |
| Share of business costs not already counted | SAR 40 |
| Working production estimate | 400 + 60 + 40 = SAR 500 |
Every amount here is invented for practice, and SAR 500 is not a market rate. It is what this job costs the fictional creator, not the price. The price is a separate decision: it has to cover the estimate after UGC Stage's share and any VAT, and it also reflects the quality of your work, its value to the brand and the content rights it includes.
If a brand's budget is below your price, offer less work, such as fewer versions or a simpler setup, rather than the same work for less.
What if the edit takes longer?
Keep the example's other inputs and change the time from five hours to seven. The estimate becomes 7 × SAR 80 + SAR 60 + SAR 40 = SAR 660, which is SAR 160 more than the five-hour estimate. A price that only just covered the five-hour estimate would no longer cover the job.
If that overrun looks likely, change the estimate, the price or the scope before you agree. Once the brand has agreed, the agreed price stands: extra time alone is not a reason to ask for more, and a real change of scope has to be expressly agreed and recorded. Write down your actual hours afterward so your next estimate starts from evidence.
How pricing will work on UGC Stage
These are UGC Stage's planned terms as its published Terms of service set them out. You will set your own package prices, with a minimum of SAR 200 including VAT per package. Each package will state its deliverables, included revisions, estimated turnaround and price.
- The price you set will be the total the brand pays. Where VAT applies, it is inside that price and is not added again at checkout.
- UGC Stage's planned share is 25% of the work value excluding VAT, so a price equal to your working estimate is not enough.
- The SAR 200 minimum applies to the package, not to each paid extra.
- You will also be able to apply to a brand's request without a package. The brand will set one price per creator, with the same SAR 200 minimum.
- Final tax and payout details will be shown before you accept any paid work.
Price the content rights into the package
On UGC Stage there will be no separate fee for usage rights. Under the planned policy, after full payment and final delivery the brand will receive all transferable economic rights in the delivered content, worldwide and perpetually, including organic posts, paid advertising and editing. Rights won't be sold as add-ons and won't change by package, so include their value in your package price from the start.
Work beyond the delivered files is a different matter: posting on your own account, giving a brand advertising access to it and category exclusivity are separate services or permissions. TikTok's Spark Ads show the difference: an advertiser can run ads from an organic post made by another creator, with that creator's authorization, using an authorization code whose duration can be set. Making the video and authorizing ads from your account are two separate things to agree on.
- Raw footage is covered by the rights only when it is actually delivered, so name the clips you will hand over; a request for raw footage does not mean every file from the shoot.
- More versions or languages mean more editing and checking time, so price them in rather than adding them for free.
- If the brand wants a new scene after the scope is agreed, agree the change, timing and price with the brand before doing the extra work.
In a direct deal with a brand outside UGC Stage, the two of you set the usage terms: write down where, how and for how long the content may be used before you name a price.
Write a clear quote for your package
Package quote Deliverables, versions and language: Concept, filming and editing included: Revisions included for each item: Paid extras and their prices: What the brand provides and when: Estimated turnaround: Price in SAR, including VAT: Content rights: included in the price Not included: posting on my account, ad access to my account, category exclusivity
For the fictional perfume video, the quote lists the work in the time plan, the revisions included and a price that covers the SAR 500 estimate after UGC Stage's share and any VAT. You can keep your hourly calculation private while making the result and its limits clear.
Review your actual time and costs after each job, and update the next estimate when the numbers change. A good package is one you can explain and deliver the same way every time, and not every brand will accept every price.