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UGC starter kit for brands

Three templates from our guides, ready to copy. Each one links to the guide that explains how to use it.

A UGC brief for the creator

The fields that change the job, from the one message to the usage terms.

Product or service:
Audience and working language:
One message the viewer should understand:
Deliverables: number of files, format and length
Required shots or details:
Claims and wording approved by the brand:
Things to avoid:
Creative references and what we like about them:
Product access, delivery or other dependencies:
Proposed timing and who reviews the work:
Revision scope to agree:
Intended channels and usage terms to confirm:

From the guide: Write a UGC brief a creator can actually use

A first message to each creator you are considering

The same core scope for every creator, so quotes can be compared fairly.

Hello [name],
We are looking for [deliverable] in [language/style], showing [specific product action].
The content will be used on [channels] for [agreed period]; creator-account posting is [included/not included].
We saw [existing sample link and moment] and would like to confirm your role in that work.
If available, please share an existing sample you are allowed to show that demonstrates [unanswered requirement]. No new custom sample is requested.
Can you confirm availability, product/brief dependencies and a quote for the attached scope, including revisions and usage?
Our proposed timing is [date], subject to agreement.

From the guide: How to choose a UGC creator using relevant work samples

Timestamped feedback on a delivered video

Each note with its moment, what you see or hear, and the result you want.

File/version reviewed:
Reference brief and agreed changes:
Decision: accepted / revisions requested / clarification needed

Note 1
Timestamp or range:
What I see or hear:
Requirement or reason:
Requested result:
Type: correction / preference / proposed new scope

What should stay unchanged:
Questions to resolve before editing:
Please confirm the changes and next delivery timing.

From the guide: How to review a UGC video before accepting delivery

Starter kit for creators