Order three White Friday videos with distinct jobs: explain the offer, demonstrate the product and show the unboxing. Reserve production time before your campaign starts, and agree on an offer-free version and a way to update the price or discount. An undecided promotion need not delay filming an unchanged product.
Give each video a job
Start with the buyer's questions: what is the offer, how do I use the product and what arrives? TikTok's seasonal guide includes unboxings and product demonstrations among its content ideas and recommends arranging creator collaborations early. The set below is a buying proposal built around those questions, not a recipe that guarantees sales.
What to commission
| Video | What to film | Decision before commissioning |
|---|---|---|
| Promotional offer | The product with a separate ending for the price or discount and conditions | Who approves the offer and who edits the ending? |
| Product use | A clear action demonstrating an actual use | What benefit can this shot substantiate? |
| Unboxing | The packaging and product contents the buyer receives | Do the packaging and contents match what will be sold? |
Ask for a quote separating filming, editing and additional versions. Videos may share footage, but each extra ending or format needs agreement. Specify the language, each video's duration and usage scope for Snapchat or TikTok ads. Use the Salla and Zid store guide to define product-page files alongside the ad.
Book production backward from your campaign
Make Day 0 the actual start of your offer, even if it precedes the White Friday peak. Connect content to inventory decisions and the sales page: Salla's seasonal planning prompt links offers, inventory, content and page preparation. Confirm working time and availability with the creator; a proposed schedule is not their commitment.
The following example is fictional: a Riyadh coffee store on Salla commissions content for a cup set, assuming the creator and team are available during the 21 calendar days before its campaign.
Content commissioning schedule for the Riyadh store
| Before campaign start | Store and creator decision | Required output |
|---|---|---|
| 21 days | Confirm the booking and brief, then send the cup set | Agreed scope, price and milestones |
| 14 days | Confirm the correct set and packaging arrived, then begin filming | Product use and unboxing footage without a spoken price |
| 7 days | Review first edits and consolidate feedback | Defined corrections and approved offer wording |
| 3 days | Check corrections and the final offer version | Approved files for publishing preparation and ad review |
| Campaign day | Check the file, sales page and available offer | The publishing owner's decision to run the ad |
The store requests a 20-second demonstration showing the cup being held and coffee poured, a 20-second unboxing showing the cup count, and a 15-second offer video using footage from the set with a separate ending. The video makes no unsupported claim about how long coffee stays hot. The store team handles publishing and its advertising budget in Saudi riyals; content production is priced separately.
These are example windows, not market averages or a guarantee of ad acceptance. Allow time appropriate to the chosen channel's review. If the product is late or the creator is unavailable, agree to reduce scope or move the content date; do not remove review to meet the campaign. The production timeline guide explains how to recalculate delayed milestones.
Separate the offer from product footage
Request a product explanation without a price, discount or line tying it to one day. Keep offer wording in a separate part of the edit and specify whether it has a separate voiceover. Changing visible text cannot repair an old price still heard in the audio. A text-free export is also not the same as editable project files.
- An offer-free final export: specify which text and audio remain so it can be used after the season within the agreed usage scope.
- An offer version: include approved wording, conditions and the offer cutoff, and check that it matches the sales page before publication.
- An update route: agree either on a creator-delivered change with a defined price and deadline, or delivery of editable project files, checking that the store's editor can open them with the required assets.
For the cup store, the parties agree that the creator will add the approved offer ending and that the quote includes one ending update before the agreed final deadline. Later changes require a new agreement. Asking for an editable file alone does not settle the editing software, fonts or asset permissions.
Assign who replaces the ad version when the offer ends, and provide a suitable offer-free export. Use the offer-expiry plan to decide what happens to published copies; changing a local file does not automatically change a published ad.
Send a request a creator can price
White Friday content request Product and sales-page link: Each video's job, duration and language: Shared footage and separate versions: Product arrival and filming start: First delivery, feedback and final delivery: Offer approver and approval cutoff: Offer-free version and retained audio and text: Offer update route, price and deadline: Channels, usage scope and publishing owner:
Send the same list when comparing quotes. Choose a quote covering the required files and agreed update, then confirm the dates are feasible. If the offer misses its approval cutoff, continue with suitable offer-free content or postpone the promotional version; do not put an undecided price into a publishable file.