Before a creator records an unfamiliar product name, supply its exact written form, the intended spoken reading and a person who can confirm it. A logo or an old video alone may leave that reading unclear. Keep the pronunciation decision beside the actual sentence so the creator knows what to say without changing how the name appears on screen.
Separate the written name from its spoken reading
Copy the approved product name exactly as it should appear in added text. Beside it, identify the language of the recording and any pronunciation question. A spelling used in packaging does not explain every vowel or tell a creator whether an abbreviation is read as letters or as a word.
ACX’s audiobook-production guide recommends pronunciation notes for unfamiliar or ambiguous names and suggests discussing a reading with the narrator. Its context is audiobooks. The small record below adapts that preparation idea to a UGC assignment; it is not an ACX requirement for product videos.
Keep a pronunciation cue separate from the display text. A spelling written only to help someone say a name should not silently replace the approved name in a title or caption. Likewise, choosing a reading does not authorize a new translation or a different product name.
Supply a reference in the sentence that matters
Ask the brand contact responsible for the name to provide or confirm a short spoken reference. Include the name alone and the actual sentence containing it when context could be unclear. Identify the file and the relevant moment if the reference contains other material. A written cue can help, but discuss it if the creator still hears two possible readings.
Say what the reference settles: pronunciation, rather than every pause, accent or aspect of the speaker’s performance. Leave room for the creator’s natural delivery within the agreed brief. An example voice is a reference for the named detail, not an instruction to reproduce someone’s identity.
If two brand contacts disagree, ask the responsible decision-maker to choose the current reference before the affected line is recorded. Do not ask the creator to resolve the disagreement by guessing which recording is newer or more official.
Example: one name, three different decisions
Imagine an Arabic video introducing a fictional desk accessory named Navo. The line is «أضع Navo على المكتب.» (“I place Navo on the desk.”). The situations below are invented alternatives, not successive test results. No audio files were created or listened to for this example, and no real brand pronunciation is prescribed.
Fictional pronunciation-reference record
| Input situation | Decision before recording | What stays unchanged |
|---|---|---|
| The brand confirms reference A for the name alone and in the complete Arabic sentence. | Identify reference A in the brief and ask the creator to flag any remaining uncertainty. | The written name remains Navo. |
| The brand sends the name alone; the creator is unsure how it fits into the supplied sentence. | Ask for the sentence in context or a short discussion. Keep this question open until clarified. | Do not rewrite the name or change the message to hide the uncertainty. |
| An older campaign clip and reference A use different readings. Neither has been confirmed for this assignment. | The responsible brand contact selects or supplies the current reference; hold the affected line meanwhile. | An older published clip does not automatically override the current decision. |
Record only what has happened. “Reference requested” is different from “reference received,” and both differ from “reading confirmed.” The generated cover is a conceptual illustration of preparing a reference; its blank card and earbud do not represent a completed pronunciation record.
Confirm the reference, then check the recorded line
Pronunciation note Script version and spoken language: […] Exact written name: […] Sentence containing the name: […] Reference file and relevant moment, or reference still needed: […] What this reference specifies: […] Person confirming the reading: […] Unresolved question or conflicting older reference: […] Confirmed decision and date: […] Keep the written name unchanged unless we separately agree a change. Flag any unclear reading before recording this line.
When the recording arrives, compare the name in its complete sentence with the confirmed reference. Identify the exact line and file if a correction is needed. A correct written caption does not fix a different spoken name, and approval of the pronunciation does not approve the whole video.
If the brand changes its preferred reading after recording, state what changed and discuss the affected lines, timing and agreed revision scope. Keep the current reference clearly identified so another creator or a later recording does not inherit an obsolete instruction.